![]() To rule out cooking conditions I tested different cooking times believing there was a possible microwave power factor influencing this. Yeah, sure or maybe they can just tell the truth which “might” be easier. Maybe they even want you to know how much a piece of uncooked macaroni weighs and do the math at Costco to know there can’t possibly be that much macaroni in the box. There was some message on the cup wrapper to the effect that the macaroni pieces on the rim of the wrapper are blown up but that’s irrelevant unless they’re saying you have to buy it first, open it to read the message only visible clearly on the cups, then make the mental leap that inflated pieces of pasta on one piece of art implies that they inflated the pasta on another piece of art. Egads! Maybe that’s why they neglected to show consumers the truth? Who would buy this unless Kraft could sucker them with an absurdly inflated product? Just for giggles after cooking I positioned the cup and angled it so it resembles what’s on the box, only it looks nothing like what’s on the box. 50 inch) to show the height level of the uncooked pasta. ![]() Attached are the pictures before and after cooking, using a BIC pencil end (where the entire black eraser end is only. ![]() I cooked it and realized the actual product is roughly 50% of what’s on the box. The consumer should have no reason to expect the product would be otherwise. ![]() There is no explicit fine print stating that the art is just art, there is no implicit cue that the cups are impossible to fill up to that level. The art is believable, there is nothing on the box to suggest that this portion is unrealistic. The box art shows a cup that is nearly filled to the brim with cheesy goodness. We picked up this box of Kraft “cheesy and easy” Macaroni and Cheese cups at Costco. Is he overreacting, or is this really an unrealistic portrayal of the food product within? But he was surprised, when cooking a pre-packaged cup of Kraft macaroni and cheese from Costco, that the quantity of food-like substance in the cup didn’t really measure up to what was shown on the box. Jay is smart, and knows that packaged food never quite turns out the way it looks on the box. ![]() 2.9.12 12:30 PM EDT By Laura Northrup food easy mac kraft macaroni and cheese marketing food packaging vs. ![]()
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